Around the Workstand

It's hard to believe we are nearing the end of October 2024, but it's true. If you've looked at your inbox, gone to your mailbox, or watched any TV, you will have noticed that holiday marketing is in full effect. If closing out 2024 sales well is on your to-do list, now is the time to start implementing holiday marketing for your bicycle shop. We have resources, we have support, and Suzie and Mark are here to help.

Google ads as part of a local selling strategy

• Free shopping listings
• Shopping ads
• Granularity dos and don’ts
• YouTube ads
  • Great way to get in front of a captive audience
    • Mandatory 5 sec
    • paying pennies per view
    • DIY is working
• Tips for getting help managing ads

Holiday marketing on a budget

• Website content
• Leveraging your existing evergreen content
• Put your suppliers to work
• Drive traffic
• Ads
• Last year’s episode with Lauren Webb for Holiday Marketing
• Industry trends episode from early October with Ryan Atkinson

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...