Jul 02 2024 18 mins 1
Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions.
Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life?
To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to shape a sense of community, common values, and forces for good:
- Mélanie Laurent, film maker, artist and activist
- Charlotte Wang, 2020 Cartier Women’s Initiative Impact Awardee and founder of EQuota in China
- Pascale de la Frégonnière, Strategic Advisor to the Board of Cartier Philanthropy and Cartier for Nature
To record this podcast, we were able to conduct a series of interviews, covering topics such as art, culture, women empowerment and philanthropy. This podcast series on the meaning of commitment for today's luxury brands was highlighted by a few powerful phrases, such as the following from Pascale de la Frégognière: “Being a luxury company doesn’t exempt you from your responsibilities. And today everyone needs to address all the crises that we are facing”
Archives: Cartier Women’s Initiative 2023 Award Ceremony in Paris / Amal Clooney, human rights lawyer /NGOs testimonials
Credits: Reloading Luxury, with Cartier
A podcast presented and produced by Luxury Tribune in collaboration with Cartier, La Souris Verte and Cornland Studio
