Mar 12 2023 10 mins
This episode of the Show features Chi Nguyen, Senior Manager for Business Development in Spire Vietnam and Nikhil Agrawal, Junior Analyst with Process Excellence Team in Spire India.
In a recent project for an automotive client, Chi discovers that consumer behaviour across the 3 regions differs, and that Vietnam’s consumer purchase journey is moving away from traditional methods. Nikhil discloses interesting findings of a project for a company in the satellite communication industry, that while 87% of India’s tier 4,5 and 6 cities watch free online content, they would pay for quality content.
#Spire #SpireResearchandConsulting #SpireShow #OnlineContent #Consumer #Insights #Discussion #ConsumerBehaviour #ConsumerTrends