Sep 17 2024 11 mins
In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.
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Key Discussion Points:
(01:06) Introduction to the debate between influencers and thought leaders.
(01:35) Historical context of thought leaders and influencers on LinkedIn.
(03:24) Three levels of personal branding on LinkedIn.
(04:05) Definition and characteristics of an influencer (Level 2).
(05:15) Explanation of thought leadership (Level 3) and its requirements.
(07:52) Breakdown of the three stages: personal brand, influencer, and thought leader.
(08:39) Importance of having a roadmap for personal branding growth.
(09:44) Daniel's personal journey through the three stages.
(10:33) Emphasis on long-term strategy and continuous growth.
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