Oct 22 2024 10 mins 1
In this episode of The Social Selling Podcast, host Daniel Disney dives into the ongoing debate between cold calling and social selling in the sales industry. Drawing from his personal experience and a case study comparing cold calling and LinkedIn InMails, Daniel offers valuable insights on the effectiveness of both approaches.
Best Moments:
(00:55) Introduction to the "biggest fight in sales": cold calling vs. social selling
(01:15) Daniel's background in traditional selling and transition to social selling
(02:26) Initial resistance to social selling from traditional salespeople
(03:06) A study comparing 100 cold calls to 100 LinkedIn InMails
(05:04) Importance of proper social selling techniques vs. spammy InMails
(07:23) The value of using multiple sales approaches, including both cold calling and social selling
(08:08) The irony of former social selling critics now relying on LinkedIn for business
(09:28) Effectiveness of various sales methods when done correctly
