Jan 20 2025 25 mins
The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode!
Harness the Power of Identity Marketing to Transform Your Brand Messaging
- Why traditional authority-based marketing no longer works post-pandemic
- How changing customer identities impact marketing strategies
- The difference between brand identity and identity marketing and why it matters
- The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity
- How to use non-negotiables to clarify your brand’s values and connect authentically
Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/
- Website for Veronica Romney: https://www.veronicaromney.com/
- LinkedIn: https://www.linkedin.com/in/vromney/
- Instagram: https://www.instagram.com/vromney/
- Twitter: https://x.com/vromney
- YouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney