Dec 19 2024 61 mins
Gillian Perkins is the CEO of Startup Society, YouTuber, and the host of the Work Less, Earn More podcast. She teaches people how to start and build profitable online businesses that allow them to earn passive income and live a flexible lifestyle.
On the personal side of things, Gillian is a Christian mom who homeschools her five kids. She and her family live on a 15-acre property in Oregon. In her free time, Gillian enjoys cooking, gardening, and watercolor painting.
Website: https://www.gillianperkins.com
Startup Society: https://www.startupsociety.com
Work Less, Earn More Podcast: https://www.gillianperkins.com/podcast/
The $100K Method Podcast: https://www.gillianperkins.com/the-100k-method
Key Takeaways
-The digital marketing and info product landscape has significantly changed, especially since 2020. Entrepreneurs must adapt to new trends and understand that what worked in the past may not be effective today.
-Successful entrepreneurs thrive on solving problems.
-Consistency is crucial for success, especially on platforms like YouTube. Gillian shares her experience of committing to a regular posting schedule, which helped her build confidence and grow her audience significantly.
-As the market becomes saturated with information, there is a growing demand for practical tools and resources that help customers implement strategies effectively.
-Knowing your audience is essential. Gillian highlights the need to understand the specific needs and preferences of your target market, as this will guide your product offerings and marketing strategies, ensuring they resonate with potential customers.
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About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.
Connect with Katie:
Website: https://katierichardson.com/
CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr
Newsletter: https://now.katierichardson.com/newsletter