Jun 07 2023 45 mins
Namhla Saba and co-host Renoud Willemsen unpack "GREENWASHING" as it relates to business. We discuss
- What is greenwashing
- How greenwashing manifests its self
- The current incoming regulations and how they can affect business as usual
- How business can avoid the greenwashing trap
For the past two years, global regulators have been adopting laws that will heavily fine organisations found guilty of intentionally or unintentionally misleading consumers in their labelling, advertising and promotions."Greenwashing is regarded as false, unsubstantiated claims that are more marketing spin than transparent, traceable credentials".
A 2022 study conducted by The Harris Poll for Google Clouds and reported by Axios noted that 58% of 1,491 “C-suite or VP-level executives at global corporations admitted their companies have engaged in some form of greenwashing.
Understanding the different formats in which greenwashing manifests itself will allow you as business leaders to make informed decisions and create processes within the organisation that ensures greenwashing is avoided Terra Marketing in 2007 published the 7 ways organisations can avoid unintentional greenwashing
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