Oct 16 2024 16 mins
In an exclusive interview with paranormal investigation duo Sam and Colby, they discuss their journey from YouTube stars to big-screen filmmakers. Discover how these ghost-hunting content creators are pushing the boundaries of the creator economy and taking their audience on thrilling new adventures.
Key Insights
- Sam and Colby's new film "The Legends of the Paranormal" hits 350+ Cinemark theaters for a 7-day release
- Behind-the-scenes look at their creative process for YouTube videos and feature films
- Sneak peek at this year's Hell Week series - "something no other paranormal crew has ever done"
- How they're expanding their brand through merchandise deals with Zumiez and Hot Topic
- Balancing content creation with business ventures and fan experiences
In this eye-opening conversation, Sam and Colby share:
- The challenges of adapting their YouTube style for a theatrical release
- How they keep their annual Hell Week series fresh and exciting
- Their strategy for engaging fans beyond the screen through merchandise and experiences
- The benefits and challenges of being a creator duo
- Exciting plans for 2025 that will surprise their audience
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.