Nov 08 2024 9 mins 8
My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
Spoiler: it didn’t work.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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Jamie Sampany-Kessie’s Links:
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