Feb 26 2025 43 mins
In this episode of Alex & Annie: The Real Women of Vacation Rentals, we sit down with Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, to discuss VRBO’s vision for 2025 and beyond.
Tim shares insights on VRBO’s evolving strategy, including how the platform has transformed since its transition from HomeAway, its commitment to professional property managers, and its focus on delivering exceptional guest experiences. He also provides an inside look at VRBO’s marketing direction, technology advancements, and key initiatives that will shape the future of the vacation rental industry.
We explore how VRBO is leveraging its One Key loyalty program, improving traveler targeting, and refining its platform to drive better results for property managers. Plus, Tim gives a candid take on the OTA landscape, regulatory challenges, and the evolving role of trust and safety in the industry.
For anyone looking to stay ahead in the short-term rental space, this episode is packed with valuable insights from one of the industry’s top leaders.
Key Takeaways:
1️⃣ The evolution from HomeAway to VRBO and what it means for property managers
2️⃣ How VRBO is enhancing technology to create a seamless experience for partners and travelers
3️⃣ The impact of One Key and how it’s shaping guest loyalty
4️⃣ VRBO’s marketing strategy for 2025 and adapting to the changing digital landscape
5️⃣ Trust, safety, and guest verification: How VRBO ensures quality stays
6️⃣ What’s next for VRBO’s promotions suite and marketplace design
7️⃣ How VRBO is engaging in advocacy efforts and regulatory discussions to support the industry
Connect with Tim Rosolio: https://www.linkedin.com/in/tim-rosolio-434b2a98/
Learn more about VRBO’s One Key program: https://partner.expediagroup.com/en-us/solutions/distribute-your-inventory/one-key-travel-rewards
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