May 31 2022 19 mins
Must Contain is back with season 2!
Join Kristin and Kristin who are back and better than ever. This first episode covers some hot takes on MQL with Tara Robertson, Senior Manager of Demand Generation at Chili Piper.
Is it M-Q-L or Mequel? Twitter says MQLs are dead, is it true? Why should sales care about MQLs? Why should marketing? Get answers to these questions and more.
Short on time? Skip ahead to 17:22 to hear the three things you need to know about MQL in 2022.