Jun 14 2022 22 mins
Join Kristin and Kristin as they talk attribution with Rachel Squire. Can you justify your existence? Rachel talks about how you can no matter your maturity.
Learn how you can get started with attribution using the most basic tools, tips for aligning with sales on what success actually is, the variety of model shapes, and much more.
Need a quick fix? Jump to 21:30 for the 3 things you need to know about attribution.
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