Sep 13 2022 28 mins
This week Kristin and Kristin are joined by Amy Goldfine to talk The Four Pillars. Originally introduced and defined by Edward Unthank in 2019, the four pillars of marketing operations are the foundational components that create a functional team. Tune in to learn more about how Amy has used the pillars to create job descriptions and build her team and how you can do the same as a leader and an IC.
To get your quick fix, skip to 25:44 for the three things you need about the four pillars.
Check out Amy's blog https://marketingopsadvice.com/
Edward's introduction to the four pillars https://etumos.com/marketing-operations/blog-defining-mops-marketing-technology/ and how to use them to build a high- powered team https://etumos.com/marketing-operations/build-mops-team/
Amy's updated blog on WTF is marketing operations (featuring the four pillars) https://marketingopsadvice.com/2022/04/15/wtf-is-marketing-operations/
Interested in being a featured guest on Must Contain? Have a buzzword that doesn't hold water and need us to break it down? Pitch us your idea. bit.ly/must-contain-pitch