Motherhood In Progress

The “crunchy” movement, once associated with left-leaning hippie moms focused on natural living, has increasingly been adopted—and even dominated—by right-wing conservatism. As societal unrest grows, crunchy motherhood has become deeply intertwined with the tradwife movement, which emphasizes traditional family values and has expanded into the health and wellness space. Today, we’re peeling back the layers of this shift to understand how a lifestyle centered on sourdough and toxin-free living became a gateway to conspiracy theories and MAGA rallies.