Oct 24 2024 40 mins
Are you struggling to get your brand message right?
Esta Singer, a Brand Messaging Architect from S.H.E. Consulting, is here to help you build a powerful brand message that shines with clarity, confidence, and consistency. She stresses the importance of making sure your whole team understands and aligns with your brand’s message. Esta uses famous examples like Nike’s 'Just Do It' to show how consistent messaging can strengthen your brand identity. She explains the roles that visuals and sounds play in making your brand stand out. During our chat, Esta dives into how AI tools and A/B testing on social media can improve your marketing. She shares stories about nonprofits, revealing how collaboration and integrity lead to success. The episode wraps up with practical advice and ways to connect with Esta for more insights.
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Website: https://www.sheconsulting.com/
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