HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS


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Oct 17 2024 6 mins  

You can probably imagine the scenarios included in an airline’s crisis communication plan.


Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on social media are all likely to feature prominently.


But what about showing an ‘inappropriate’ or spicy film to every passenger on a flight? And passengers being unable to turn off their screens?

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