The Modern Hairstylist ™ Podcast

How do you know if your business is ready for a price increase? It’s not just about being booked solid—it’s about the type of clients filling your books. In this episode, we dive into the concept of Client Concentration Risk and break down how your client mix impacts your pricing, stability, and long-term success.

You’ll learn:

• Why relying on a small number of high-ticket clients can be both rewarding and risky.
• How a larger pool of low-ticket clients offers stability but comes with its own challenges.
• The pros and cons of balancing both high- and low-ticket services.
• Why repeat clients feel price increases more—and how to evaluate if your business can handle one.

Whether you’re a stylist looking to raise your prices, restructure your services, or simply gain insight into building a more resilient business, this episode will give you the tools and clarity you need to make empowered decisions.

What You’ll Hear in This Episode:

1. The Concept of Client Concentration Risk:
   Why having a diverse pool of clients is critical to protecting your business from fallout and instability.
2. How Client Mix Affects Pricing Decisions:
   The difference between being booked with unique clients versus repeat clients—and why it matters for price increases.
3. Breaking Down the Math:
   Real examples that illustrate how different client types react to price increases—and the impact on your income.
4. High-Ticket vs. Low-Ticket Clients:
   The pros and cons of specializing in high-ticket services versus maintaining a larger pool of low-ticket clients.
5. Finding Balance:
   How having a mix of clientele can provide stability but comes with its own set of challenges.

Key Takeaways:

• It’s not about being fully booked; it’s about how secure your client mix is.
• Raising prices requires evaluating the frequency and diversity of your client base.
• Every business model has pros and cons—there’s no right or wrong way to build your dream business.

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