Jul 22 2024 35 mins
Ever wondered how military discipline can shape a successful business? Join us as Jackson Fisk, founder and CEO of Goal Zero, shares his extraordinary journey from joining the Canadian Armed Forces at 16 to pioneering a company committed to optimizing productivity while prioritizing safety and compliance. Jackson's story is a testament to how process, procedure, and teamwork can serve as the bedrock for a thriving business. Discover how his early aspirations to serve in public safety roles met with obstacles but ultimately led him to a career that impacts countless lives through improved workplace safety.
Jackson's transition from military life to the private sector was marked by pivotal moments that influenced his focus on occupational health and safety. Learn about his early skepticism towards safety professionals and how a serious incident on an oil and gas site became the turning point that cemented his dedication to safety. This episode offers insights into the role of mentors, both good and bad, and the importance of continuous self-education in achieving professional growth. Jackson recounts a harrowing experience at an industrial plant, revealing the emotional and professional challenges he faced and how these shaped his commitment to improving safety standards.
In this compelling conversation, we also explore the evolution of Goal Zero into a tech-driven solution for workplace safety. Jackson shares how AI, AR, and VR are revolutionizing training and efficiency, addressing common challenges faced by supervisors. The discussion highlights the importance of cultivating accountable leadership and fostering a culture that values safety and human capital. With a nod to the exceptional members across Canada, particularly in the Edmonton region, this episode celebrates leadership with vision, integrity, and a relentless commitment to excellence. Tune in to hear Jackson Fisk’s mission to make compliance less painful and more accessible for businesses, all while prioritizing the well-being of their most important asset—their people.