Mar 13 2025 15 mins
Discover the untapped potential of Google Business Profiles with digital marketing veteran Marilyn Jenkins as she reveals how this free tool can dramatically increase your local visibility and phone inquiries.
Many business owners make a critical mistake – setting up their Google Business Profile once and forgetting about it. But as Marilyn explains, treating your profile like a social media platform that demands regular engagement can be the difference between being buried in search results or appearing prominently in the map pack where 50-80% of searchers click.
The conversation reveals surprising insights about how Google evaluates and ranks local businesses. Contrary to popular belief, you don't need hundreds of 5-star reviews to outrank competitors. Marilyn shares a remarkable case study where simply optimizing a neglected profile increased a client's incoming calls by 42% in just six weeks. The best part? Maintaining this valuable digital asset requires only 10 minutes weekly.
For podcasters who also operate local businesses, this episode delivers practical, actionable advice on maintaining consistent information across platforms, selecting the right business categories, and creating a seamless review collection process. Don't miss Marilyn's counterintuitive tip about who can leave reviews (hint: it's not just customers) and why a perfect 5-star rating shouldn't be your goal. Whether you're a seasoned digital marketer or just starting to explore local SEO, this conversation provides the blueprint for dominating local search and turning Google searchers into paying clients.
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