Jun 04 2024 30 mins
In this episode of "I'm NOT a Robot," we sit down with Anke Pätzold, the head of Strategic Operations at Ströer Core, a leading German media company known for its integrated marketing and sales solutions. Anke shares how her team is innovating and preparing for a future where AI complements rather than replaces human capabilities.
From personalized advertising content to maintaining a human-centered approach in business strategy, Anke provides practical insights into how AI can be a tool for empowerment rather than a threat. She emphasizes the importance of ongoing education, curiosity, and strategic implementation of AI in daily workflows.
Join us as we explore how Ströer Core is redefining the media landscape using AI, the ethical challenges involved, and the human side of integrating new technology.
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