Apr 04 2022 34 mins
Today we have a very special guest, Laura Kippen Ph.D. founder and president of InfoManiacs, Inc. located in Naperville, IL.
Laura brings over 30 years of custom primary market research experience to help clients find answers to their business and marketing questions, both simple and highly complex. She specializes in the creative application of research methods to uncover insights in difficult, complex, and/or dynamic markets. Her areas of expertise include both qualitative and quantitative methods in support of new product development, optimization, pricing, forecasting, branding initiatives, and loyalty.
Learn how Laura has developed and maintained her relationships with clients through her 30+ year career. And how she continues to build long-lasting relationships through natural networking.
Join us today to hear Laura's amazing story and the advice she gives on how to let go of those clients that are not serving you.
InfoManiacs, Inc.