Oct 08 2024 64 mins 1
From brand identity to building customer loyalty, this week’s episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life Group, two experts who have successfully helped brands cut through the noise in today’s crowded market.
We dive deep into the power of branding—what it truly means, how it can make or break your business, and why packaged food, drink or pet food owners must focus on more than just their products to thrive. With real-world examples and candid stories, Hannah and Matt break down the strategic thinking that helps brands stay top of mind and competitive, whether they’re launching a new range or scaling up.
Tune in to this week’s episode to discover:
✨ What makes a brand memorable and successful.
✨ The role of emotional connection in brand building.
✨ Key strategies to differentiate your brand in the marketplace.
✨ The balance between short-term performance marketing and long-term brand equity.
✨ How tracking brand performance helps you make smarter decisions.
✨ Why your brand matters just as much as your product.
✨ Insights into how Naked Life is carving out space in the non-alcoholic drinks market.
Ready to elevate your brand? Hit play now! 🎧
LINKS & RESOURCES:
- Naked Life Non-Alcoholic Spirits Website
- Naked Life Group Website
- Tracksuit Website
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it.
