Oct 16 2024 27 mins 1
Grassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!
Whether you're just getting started or looking to refine your brand's approach, this episode will help you take the next step. I break down three real-life examples of how local, customer-centric efforts turned small unknown brands into household names, including:
✨ Fodbods: Their gut-friendly snack bars weren’t just products—they were solutions for those with digestive sensitivities. Discover how connecting directly with health-conscious customers and leveraging influencer marketing, helped them expand.
✨ Remedy Drinks: Now a beverage empire, also began at the grassroots. Offering free samples at farmers’ markets and health expos, they started by showing consumers what kombucha was all about. Discover how they didn’t just sell a drink; but a lifestyle rooted in health and sustainability.
✨ Lyka Pet Food: Stood out in the crowded pet food market by prioritising transparency. Hear how engaging with customers at local events and online, they built trust with pet owners who valued knowing exactly what went into their furry friends' meals.
So, whether you’re a fresh face or a seasoned pro in the industry, tune in now and learn how to take your brand from the kitchen to the national stage.
LINKS & RESOURCES:
- FodBods
- Remedy Drinks
- Lyka Pet Food
- Oobli
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it.
