Oct 30 2024 56 mins
What began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with her husband, James, Fiona has transformed a family recipe into a business that thrives on bold choices, from securing Woolworths’ support before products were even made, to shifting focus from product to powerful brand storytelling.
In Episode 122, Fiona shares her journey on:
🍫 Gaining early buy-in from retailers through pre-selling strategies (you’ve got to hear these!).
🍫 Why storytelling is the secret sauce behind Springhill Farm’s growth.
🍫 Savvy budgeting lessons and what to prioritise in marketing.
🍫 How they created loyal brand advocates through genuine community-building.
Get ready for a conversation packed with insights on how tradition and smart risk-taking can fuel brand success.
LINKS & RESOURCES:
- Springhill Farm
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.
Click this link to find out how they do it.