Ep 37: The Modern Content Marketing Strategy for B2B SaaS Brands with Obaid Durrani @ HockeyStack


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Sep 25 2023 58 mins  

What does creating “good” content mean? Should all content have the same goal? How do you measure the performance of content? Join Jonathan Bland, the Co-Founder of Omni Lab, and Obaid Durrani, the Head of Content at HockeyStack, for a conversation focused not only on how Obaid thinks about content at HockeyStack, but also walk through the Easy Mode Framework in detail.