Oct 09 2023 46 mins
When your marketing budget gets cut, it can be important to bring it back to the basics. Does your team know what can get cut and what needs to stay? Join Jonathan Bland, the Co-Founder of Omni Lab, and Tania Seaz, a growth consultant & freelancer an ABM Advisor, as they discuss how to deploy a modern demand gen playbook in the midst of budget cuts. Discover why it’s so important to bring it back to the basics and why the customer and buyer journey should always be your north star.