Mar 31 2025 19 mins 4
Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.
Link to the lesson mentioned during this episode:
Watch > How to use Google Search Console
In this episode, we discuss...
- Google's "Core updates" evaluate a website's general approach to SEO, not specific elements
- These larger updates happen only once or twice yearly, compared to hundreds of routine updates
- Small business owners and DIY SEO practitioners are most vulnerable to negative impacts
- Google Search Console is the only reliable tool to determine if your site has been affected
- Third-party ranking tools often get disrupted during major updates as they violate Google guidelines
- Sites creating content primarily for SEO rather than human value are most likely to be penalized
- AI-generated content is particularly vulnerable if it lacks original expertise or genuine value
- Quality content should provide original information, comprehensive coverage, and demonstrate expertise
- Content should be structured logically (like content hubs) to show comprehensive topic coverage
- Mobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors
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