Nov 01 2024 32 mins 1
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Could the future of the automotive industry lie in leveraging social media and creative media platforms? Join us for a captivating conversation with Zac Kinch, a forward-thinking leader in automotive and the creator of the Driving Relationships podcast, as he shares his journey from the sales floor to spearheading innovation at Rohrman Automotive Group. Together, we uncover how Zac’s groundbreaking approach to platforms like Facebook, TikTok, and YouTube has not only redefined recruitment but also attracted a new wave of diverse talent—especially women—by breaking down traditional hiring norms.
In this episode, you’ll discover the shift in hiring practices that focus on aligning candidates' values and perspectives with the company’s vision. Learn how Rohrman Automotive is challenging industry stereotypes and removing barriers to entry, creating a more inclusive and appealing workplace culture. Zac explains how showcasing company culture on social media has replaced conventional job postings, making recruitment more dynamic, relatable, and inclusive.
We also explore the impact of a work-life balance-centered culture at Rohrman Automotive, where initiatives like extended vacation time and generous paternity leave foster a family-first environment that motivates and energizes the team. Zac shares the company’s commitment to increasing female leadership and partnering with universities to cultivate the next generation of industry leaders. This episode is a powerful look into how inclusivity and innovation are transforming the automotive industry for the better.
Check out Driving Relationships:
https://www.youtube.com/@DrivingRelationshipsPodcast
Zac's LinkedIn Page:
https://www.linkedin.com/in/zac-kinch-69073169/
