Mar 11 2025 19 mins 1
When you think about growing your business, what immediately comes to mind? Most likely, it’s money–specifically revenue. You brainstorm and implement strategies in pursuit of more money. But rather than directly chasing revenue, let’s subtly shift the emphasis onto something that’ll better foster your business’s long-term sustainability instead.
In this episode of She Thinks Big, you’ll learn the key to sustainable business growth and experience a shift in the way you think about goals that’ll lead to more revenue. I’ll provide examples of indirect revenue drivers you can use to harness your focus on what really matters and address a big, nagging fear that comes up for myself and many of the women I coach.
2:53 - A simple question to refocus your attention on the real key to sustainable business growth
5:08 - Relationship strategies that successful businesses use to ensure they continue to thrive
7:02 - Why making more money isn’t a goal (despite it being the lifeblood of your business)
9:45 - Reframing the question around the huge fear of not delivering enough value
11:45 - Why pricing isn’t about worthiness or fairness and the magic that can happen by focusing on what matters
13:46 - Three things to consider to help you start thinking beyond revenue and start fostering long-term growth
Mentioned In How to Boost Revenue by Thinking Beyond Revenue
She Thinks Big by Andrea Liebross
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