Sep 08 2023 44 mins
Can you imagine waking up one morning with an idea that merges your passion for storytelling and your background in marketing, then seeing that idea become a thriving business? That's exactly what happened to our guest, Tori Scott, author, media veteran, and the innovative founder and CEO of Scribbler, a game-changing subscription box company curated for aspiring novelists. Tori's engaging journey from scribing young adult fantasy novels to launching Scribbler is an entrepreneurial adventure filled with insights, highs, lows, and everything in between.
Tori's media veteran background laid the foundation for her authorship, but it was her keen business acumen that led her to identify a market gap - a subscription box for writers. As Tori takes us through her 'eureka moment' and the process of launching Scribbler, you'll get a front-row seat to learn how she used content strategy, supplier relationships, and community building to successfully grow her company. Get ready to be inspired by Tori's dedication to keeping novelists motivated, her ingenious way of managing inventory, and her persistence in overcoming challenges.
The final part of our conversation with Tori addresses the realities of running a subscription box business. From tackling customer churn rate to managing inventory, every challenge is an opportunity to learn and grow. Tori even shares her tactical tips on content virality, the power of customer relationships, and her unique perspective on patience and persistence in business. Whether you're an aspiring novelist or an entrepreneur, Tori's authentic insights and invaluable lessons are a must-listen.