Mar 05 2025 29 mins 1
Nonprofits often create strategic plans with the best intentions, yet many fail to achieve their desired impact. Why? We explores the factors that contribute to the breakdown of strategic plans and provide actionable insights into making them resilient and adaptable, with Doug Paul, Managing Partner and Innovation Strategist at Catapult.
Doug begins by challenging conventional thinking, offering, "Strategy is always a hypothesis—an informed opinion about how to win." Strategic plans often fall short because they are built for a world that no longer exists. Many organizations cling to outdated planning models that are too rigid to accommodate the dynamic and ever-changing landscape of the nonprofit sector.
To truly succeed, nonprofits must rethink their approach. Doug introduces the concept of "assumptions mapping," a technique that scrutinizes the foundational beliefs of an organization to ensure they are sound. He also discusses the importance of "pre-mortem" planning—analyzing potential points of failure before they occur.
Continuing, Doug describes how flexibility is key. Instead of treating strategic plans as fixed roadmaps, nonprofits should refresh and iterate their plans regularly, integrating learning cycles every 90 days. This shift allows them to navigate unpredictability with agility and confidence.
Doug also points to the need for nonprofits to cultivate an R&D mindset, setting aside 10-15% of resources for innovation and experimentation. "Every once in a while, one of these bets is going to hit, and when it does, it could change everything," he tells us.
A nonprofit’s strategic plan should not be a rigid document—it should be a living framework that adapts, learns, and evolves. If your nonprofit can embrace this mindset, you’ll be better positioned to achieve meaningful, sustainable impact!
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