May 09 2023 35 mins
“A brand is really about a collection of messages that are at the core of who you are." -Julissa Shrewsbury
Have you ever considered how your personal brand could impact your career or business success?
Unleash the true potential of personal branding with Julissa Shrewsbury, a master of this powerful concept that goes way beyond a mere logo. Gain valuable insights into the art of positioning yourself in the right light and creating opportunities by making people see you in a certain way. Discover how Julissa's teaching and photography background paved the way for her to become an expert in personal branding, helping countless individuals and organizations gain the confidence to shape their brand strategy and culture.
About my guest:
Julissa Shrewsbury is a renowned director of New Work Consulting, specializing in helping organizations and their employees build and communicate effective personal and company brands. She prioritizes building internal professional confidence and external brand trust, drawing on people's key strengths to help them communicate the value they bring to stakeholders. With a wealth of experience across a range of industries, Julissa's consultancy has helped numerous clients achieve their personal and professional goals through the creation of confident personal branding cultures.
Episode Highlights:
01:10 - Understanding the True Meaning of Personal Branding
03:45 - Defining client messages for effective personal branding
07:20 - Overcoming tall poppy syndrome: Guide to effective self-promotion
11:37 - How to write an impressive bio without sounding self-promotional
16:34 - The true aim of social media for career and business growth
18:30 - From connection to the conversation: How to network on LinkedIn effectively
22:22 - Tips for making connections without the sales pitch
28:00 - Real stories of personal branding success
Find out more about Julissa
Linkedin: https://www.linkedin.com/in/julissashrewsbury/
Website: https://www.newworkconsulting.com.au/
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https://www.instagram.com/jamesweyler/