Dec 04 2023 38 mins
Sonic branding is booming and no longer considered a nice to have.
Since 1995, Sixième Son has designed tailored-made sonic identities for over 450 brands, guiding companies through the design of their sonic brands and the development of their musical ecosystems, to create more competitive and differentiated brands.
We speak to Sixième Son’s UK Managing Director Anthony Vanger about what sonic is, why it’s booming, and how it’s evolving, finishing on some opportunities for brands out there.