WordPress Insights by WPBeginner

This episode explores push notifications as a powerful tool to drive significant website traffic growth. Push notifications offer greater control and engagement compared to traditional methods like search engines or social media, where algorithms can fluctuate.

Key takeaways:

• Building Your Own Traffic Pipeline:
  • Email: Effective but requires consistent content creation and ongoing costs after trial periods.
  • Mobile Apps: Limited reach unless you're a well-established brand and can be resource-intensive to manage.
  • Push Notifications: Affordable, require minimal upkeep, and offer high click-through rates.
• Understanding Push Notifications:
  • Permission-based pop-up messages delivered directly to a user's browser.
  • Users opt-in to receive updates and messages directly from your website.
  • Function across devices and boast higher engagement compared to email.
• WPBeginner's Push Notification Strategy with PushEngage (https://www.pushengage.com/)
  • Two-Step Opt-In Notifications:
    • Increase opt-in rates by requesting permission before presenting the standard "Allow/Block" options.
    • Gather user preferences to tailor notifications and enhance relevance.
  • Drip Autoresponders for New Users:
    • Automated onboarding sequences deliver valuable content at set intervals, familiarizing new subscribers with your website.
    • Targeted messages based on user interests lead to higher open and click-through rates.
  • Broadcast Notifications:
    • Regularly send updates about new blog posts to keep your audience informed and engaged with fresh content.
• Additional Push Notification Examples:
  • RSS Auto-Push Campaigns:
    • Automatically notify subscribers about new content published on your website.
  • Cart Abandonment Campaigns:
    • Regain lost sales by gently reminding users who leave items behind in their carts.
  • User Behavior-Based Notifications:
    • Deliver highly personalized content based on user actions and browsing habits.
• Push Notifications vs. Email Marketing:
  • Push notifications excel at urgency, personalization, and driving clicks.
  • Email remains the preferred channel for in-depth content delivery.
  • A combined strategy leverages the strengths of both methods to maximize audience reach and engagement.

Further Resources:

• PushEngage: https://www.pushengage.com/
• WPBeginner Push Notification Tutorial: https://www.wpbeginner.com/wp-tutorials/how-to-add-web-push-notification-to-your-wordpress-site/

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