Jan 24 2025 26 mins 1
"Winning at Social Media Marketing with Heather Margolis"
In this episode of the WIN Podcast, host Carrie Richardson interviews Heather Margolis, founder of Channel Maven, to uncover her strategies for leveraging social media as a powerful tool in B2B marketing. Heather shares invaluable advice on using platforms like Instagram and TikTok to drive engagement, create impactful campaigns, and generate leads for businesses of all sizes.
Key Takeaways:
- Why Instagram is becoming a B2B powerhouse: “If they're searching on their phone for channel marketing, and then they go to Instagram, I want them to find me,” Heather explains, emphasizing the importance of visibility across platforms.
- The power of affordable social media advertising: “My Instagram budget is about $2,000 a month, including the agency to manage it. If I did that on LinkedIn, it would be $6,000 a month,” she reveals, offering a compelling case for diversifying ad spend.
- Creating high-impact, targeted content: Heather advises, “Your video needs captions that call to your audience. If I’m selling to CMOs, the video and words will say, ‘Are you a CMO in the tech industry?’ It grabs their attention instantly.”
- Tailoring strategies to your audience’s environment: “I scroll Instagram for videos at home, but in a business meeting, I use Threads because I can’t play a video. It’s about knowing your audience and how they consume content,” Heather notes.
Heather also offers actionable insights for managed service providers (MSPs) and other B2B organizations on how to make social media ads work for them:
- Target decision-makers with specific industry-related keywords.
- Utilize simple funnels to convert viewers into leads.
- Balance creativity and analytics for campaign success.
This episode is a must-listen for businesses seeking to enhance their digital marketing strategies while keeping costs in check.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com
Check out the Fox and Crow Growth Enablement Platform for IT firms focused on organic growth strategies - MSP Sales Process
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