Mar 06 2025 47 mins
In this thought-provoking episode of UX for AI, we dive deep into the transforming landscape of design with Felix Lebedinzew, a seasoned product designer with extensive experience in fintech and insurtech. Felix brings valuable insights from his work at leading companies like Revolut and GetSafe, offering a unique perspective on how AI is reshaping the design profession.
The conversation explores the fundamental shift happening in the design industry as AI tools become more sophisticated and accessible. Felix articulates how traditional roles are being redefined, with designers evolving from pixel-pushers to system architects. He introduces the concept of the "generalist builder" – individuals who can leverage various AI tools to accomplish tasks that previously required specialized teams.
Felix and the host discuss how the democratization of design tools is enabling people with little formal training to create sophisticated digital products. They highlight that while AI can handle much of the execution work, human designers still bring crucial value through their taste, judgment, and ability to create unique brand identities that resonate with users.
The conversation also touches on the rise of "always-on experiences" – AI-powered systems that continuously work in the background, requiring designers to rethink how they communicate ongoing processes to users. Felix shares his perspective on how designers need to become more strategic, focusing on creating systems rather than individual interfaces.
A particularly insightful moment comes when they discuss the concept of "lazy designers" – not in a negative sense, but as problem-solvers who create efficient systems that eliminate repetitive work. This approach allows designers to focus on higher-impact activities and expand their influence across organizations.
The episode offers practical wisdom for designers navigating this shifting landscape, emphasizing the importance of curiosity, continuous learning, and a willingness to explore beyond traditional design boundaries. Felix encourages designers to embrace their unique position as connectors between different stakeholders and to take initiative in identifying and solving problems.
Throughout the conversation, both speakers maintain an optimistic outlook, viewing AI not as a threat but as an opportunity for designers to elevate their craft and impact. They acknowledge the challenges but emphasize that designers who adapt and focus on creating value through systems thinking will thrive in this new era.
This episode provides valuable insights for designers at all career stages, product managers, and anyone interested in understanding how AI is transforming creative professions. Felix's practical experience and forward-thinking approach offer both inspiration and actionable strategies for navigating the evolving design landscape in the age of AI.
You can find Felix at: https://www.madebyfelix.com/
Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/