Mar 24 2025 36 mins
Customer experience isn’t just a department. It is the backbone of business strategy. In this episode of CX in the Wild, we sit down with Ann Schirrmeister, Senior Research Manager at Suzy, to explore the power of customer data loyalty programs and the evolving role of AI in market research.
We break down how brands use real-time insights to drive revenue, why personalization in loyalty programs is more critical than ever, and how CX is becoming the new operating system for the global economy. Plus, we challenge the traditional approach to customer acquisition. Are there any new customers, or are we just fighting for attention in an oversaturated world?
This episode is for you if you are ready to sharpen your CX strategy and turn research into results.
Ann Schirrmeister on LinkedIn: https://www.linkedin.com/in/aschirrm/
Learn more about Ann's work at their website: https://www.suzy.com/
Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi