Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)


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Feb 26 2025 56 mins   1

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.

Inside, we’ll cover:

​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)
And more.

Resources:

Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula

That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.