Feb 04 2025 23 mins 2
In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.
Topics Covered In This Episode:
- Consistency and momentum are key to achieving results in marketing efforts.
- Different levels of the trust ladder determine the number of touchpoints required for landing clients.
- Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.
- Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.
- Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.
- Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.
- Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.
- Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.
Find the full show notes at: https://brandimowles.com/244
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CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK
Additional Resources:
Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.
Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.
Check out some of our previous episodes to get started on landing consistent clients below!
The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE
Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE
Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE
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