Mar 03 2025 42 mins
What’s the smartest way to use Meta ads without relying on them as your sole traffic source?
This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign.
In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strategy, and why your existing marketing foundation is the key to maximizing ad performance. Amanda also shares her brilliant “algorithm appetizer” analogy that will completely change how you think about ad engagement.
If you’ve ever wondered how to make Meta ads work for you—without them becoming your entire strategy—this episode is packed with insights and expert advice to help you get the most out of your paid campaigns.
About Amanda:
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, and her Facebook Ads Training Bootcamp. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
Connect with Amanda:
Facebook.com/thedigitalgal
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If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/
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