Feb 18 2024 27 mins
Company: BKN Creative
Owners: Kevin Tydlaska–Dziedzic and Brandon Tydlaska-Dziedzic
Year Started: 2015
Employees: 11-25 (Intermediate)
Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we have Kevin and Brandon Tydlaska-Dziedzic, CEO & Co-Founders of BKN Creative, a full-service boutique and Certified LGBTBE creative and marketing agency based out of Tampa, Florida.
Kevin and Brandon share their path together both as a couple and eventually as co-founders of their agency.
Big proponents of culture, they share the significance of transparency and communication with their team. They stand on valuing team members and giving them a voice is crucial for retention and productivity. Their focus on trust and transparency doesn’t hurt client relationships either.
Enjoy the story.
Show Notes Insights
Transparency and open communication are vital in building trust with clients and team members. Being honest about challenges, addressing issues promptly, and maintaining clear lines of communication can help establish strong relationships and ensure smooth project execution.
Balancing fun and perks with delivering high-quality work is crucial. While creating an enjoyable work environment is important, agency owners should also prioritize delivering exceptional results for clients. Striking a balance between a positive work culture and professional excellence is key.
Investing in company culture can have a tangible economic return. While benefits may vary, even as a boutique agency, owners can attract top talent and by being creative about the benefits that are meaningful
Don’t chase the dollar. Carefully selecting clients who align with the agency's values and goals is essential. Not every client will be the right fit, and it's important to recognize when a client relationship is not working and take action accordingly.
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