Stop Selling, Start Storytelling: Building Authority Online With Jason Cassity


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Mar 20 2025 47 mins  

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Think building authority online means talking about your success? Think again.

In this episode of Not Nice, Clever, we’re sitting down with San Diego real estate powerhouse and edutainment video expert, Jason Cassity, to unpack the power of story-telling and why the best marketers don’t make it about themselves.

Jason shares the biggest mistakes real estate agents (and entrepreneurs in general) make when trying to build credibility, the tiny tweak that transforms your marketing from “just another sales pitch” to a compelling story, and why showing your value is always more powerful than telling.

We also dive into:

  • The simplest way to generate referrals without feeling salesy
  • Why social media works best when it feels human
  • The easiest 90-day strategy to become a market expert (and build confidence FAST)

Make sure to tune in til the end when Jason gives a masterclass in how to make the ask—without making it awkward when answering a Not Nice. Advice submission from a self-proclaimed "networking wallflower"

🎧 Tune in now and get ready to flip your content strategy upside down—in the best way possible.


Show notes:

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