Improving Sales Performance

In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.

The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.

Both bring such great points to the table, like:

• Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
• How marketing should help prepare your sales team for battle
• Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.

LINKS:

Andrew Sims

SentriLock

Trey Morris

Matt Sunshine

The Center for Sales Strategy