Jun 02 2023 20 mins
Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're actively engaged in problem finding.
Join 3 Second Selling author and host David Gee as he is joined by serial technologist, inventor and sales leader Lief Larson. They will discuss how today's cluttered sales and marketing landscape requires curiosity, more listening than speaking, the ability to ask precise, strategic questions at the right time, and other forms of emotional intelligence.
This method takes prospects through a discovery process and helps uncover pain points they might not even have been aware of.
It also lowers sales resistance, gets you to yes quicker and easier, and elevates the status of the sales person.