Feb 21 2023 22 mins
EPISODE SUMMARY
Real estate SEO keywords are key words and phrases used by real estate professionals to increase their website's visibility on search engine result pages. These keywords should be tailored to the type of property, locality and target market of the business in order to ensure that they appear frequently when potential customers search for local businesses.
Focused keyword research is essential for successful ranking in search engine results, so it is important for a business to review keyword performance regularly and update its list of targeted terms accordingly. Additionally, incorporating local events and news into content can further boost a business' rankings by providing fresh content that includes relevant keywords. You'll rank higher on search engines when you research what your target audience commonly searches and build content around that, ensuring your blog and website are seen by the right people-which means more sales and leads!
There is no doubt that SEO can sound intimidating at first, yet host Rachel Gombosch breaks it down into useful tips and basic information, identifies the top real estate keywords you should be using, and discusses why SEO is important for real estate marketing in the first place.