Mar 13 2025 39 mins 4
In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.
I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.
- Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice
- Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly
- See exactly how she structures her Facebook groups, content delivery, and follow-up strategy
- Find out why consistency and repetition (not perfection) were key to her $268K best launch
- Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers
If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible.
Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!
Links Mentioned:
- Jena (@theindependentclinician on IG)
- Zach (@zachspuckler on IG)
- The Challenge Launch Engine FREE Training
- The FB & IG Ads Bootcamp (Zach’s Challenge)
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
