Jan 29 2024 16 mins
Dive headfirst into the strategic labyrinth of field marketing budgets for the coming year with Mara, Kelly, and Felicia, industry stalwarts who know the ropes of throwing a great event without breaking the bank. They're bringing their A-game to help us navigate the tightrope walk of allocating funds amidst recession fears, crafting events that resonate in a hybrid work culture, and turning every attendee into a promising lead. It's a treasure trove of nuggets for marketing pros who are juggling the demands of customer delight and internal morale, all while keeping one eye on the bottom line.
But wait—there's more to this marketing rodeo than just number crunching. We're tipping our hats to the unsung heroes at Better Productions and Excel events teams who turn wild ideas into flawless executions. Their stories of agility and triumph, amidst the backstage hustle, are nothing short of a masterclass in event production. So, buckle up for a ride through the strategies that are revolutionizing enterprise selling and the heartfelt appreciation for the teams that make it all possible. Our guests peel back the curtain on creating those unforgettable experiences that bridge the gap between business transactions and human connections.