Jun 12 2024 22 mins
Ever wondered how to drastically increase your online visibility and generate more leads for your home business? This episode promises to transform your understanding of search engine optimization (SEO) with expert insights from Scott Humphries of Right Path Marketing. Scott emphasizes that an effective website is more than just good looks—it's about building robust online brand assets and maintaining consistent, authoritative content across multiple platforms. Drawing a vivid analogy to a librarian meticulously organizing books, Scott illustrates how properly labeled and categorized web pages can help Google efficiently retrieve and rank your content.
We also demystify the concept of structured data schema code and its pivotal role in enhancing search engine visibility. Think of schema code as a detailed user's manual for search engines; it provides them with crucial information about your business to boost your online presence. Scott shares practical tips on generating and refining schema code using accessible tools like ChatGPT and online validators. Additionally, we discuss the significance of Google My Business in contributing to the Google Knowledge Graph and why hiring professionals for complex SEO tasks can be a game-changer. Packed with actionable advice, this episode will equip you with the knowledge needed to master SEO and elevate your home business.
Website: https://therightpathmarketing.com
Facebook: https://www.facebook.com/RightPathMA
Instagram: https://www.instagram.com/therightpathmarketing/
LinkedIn: https://www.linkedin.com/in/scottahumphries/
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