Sep 04 2024 20 mins
What if understanding your customer could revolutionize your business? In this episode of the Zoomers to Boomers Business Show, we promise you'll gain strategic insights from Andrew Deutsch, a multilingual marketing strategist from the Fangled Group. Andrew takes us through his transformative journey from a global trade consultancy to a leader in multicultural marketing. We discuss how truly grasping the value proposition from your customer's perspective can make or break your marketing strategies. Dive into a fascinating case study featuring a steel drum manufacturer, where focusing on customer priorities like on-time delivery and reliable service not only fostered brand loyalty but also elevated the company's market position.
Ever wondered how targeted marketing strategies can double your business growth while slashing costs? Listen as Andrew unveils the nuances of effective market research, blending qualitative and quantitative methods to identify your niche. We explore the importance of pricing strategy and fair value with compelling examples from Walmart and an Amish organic farm. Learn how operational support in sourcing and manufacturing can help scale your business without buckling under demand. This episode underscores the vital role of implementing strategic knowledge, ensuring your company sustains its growth and doesn't falter when demand spikes.
Website: https://fangledtech.com/
LinkedIn: https://www.linkedin.com/in/andrew-deutsch-2445936/
YouTube: https://www.youtube.com/@thefangledcast5819
YouTube: https://www.youtube.com/@WeCallBS-mr8wk
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